Introduction
Email marketing is still, by far, the number 1 marketing tool for online marketers
Email headlines are the single most important element of your emails. Market Research tells us that If your headline doesn’t catch the potential readers eye; interest or intrigue them within the first 8 seconds, they will probably click the “X” and you’ve lost them.
A good headline can entice your audience to click, to read, and to share your content.
In many cases headlines are the thing that is shared rather than the article. Do you want to know what makes an engaging headline?
Buzzumo analysed 100 million article headlines, and shared their findings in a new article (link to article below)
As far as I am aware, this is the most comprehensive study ever carried out and, having gone through the key findings in detail, I will be using them in my own email marketing going forward.
Some of the results were surprising, but the sheer size of the study makes this information very powerful.
Key Findings
Their findings from the research including the following:
- Headline phrases that drive most engagement on Facebook
- Worst performing headline phrases on Facebook
- Most effective phrases that start or finish headlines
- Optimum number of words and characters to use in a headline
- Most impactful numbers to use in headlines
- Most engaging Twitter headline phrases
- Differences between B2C and B2B headlines
This is invaluable information for anybody who uses email marketing; whatever platform you use
You can access the original article by clicking on the link below.
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