Your Pricing Strategy to Maximise Sustainable Profits will have a major impact on your profitability. In many businesses, Product pricing is the biggest opportunity available to optimise your profitability. A comprehensive Real-Life Study (Hinterhuber 2004) examined the effect of implementing a 5% Value-based price increases on a sample of Fortune 500 companies. It found that typically a five percent increase in selling price, increased operating profit […]
Product Strategy to Grow Your Business
Introduction Your Product Strategy to Grow Your Business should be all about the customer and what they want. NOT you, and what you think they want. Step 1. Start by asking yourself these questions “Why am I in this business?” What is my purpose for being here? It’s not about you, and not about […]
