Why your business strategy should also fulfil your personal purpose in life. When formulating your business strategy for growth, it’s important to be clear how that will also help you to fulfil your personal purpose in life. Research has confirmed that profit-potential for your business alone, rarely sustains people in the long-run. It’s really […]
Why Diversification is the Way to Think About Growing Your Business in 2023
Why is Diversification the Way to Think About Growing Your Business in 2023? Why Diversification is the way to think about growing your business in 2023. In this fast-moving digital age, where innovation is driven by technology, diversification is the way to think about growing your business: • Artificial intelligence (AI) and machine learning are […]
Potential Opportunities and Priority Problem Resolution
Most business leaders have potential opportunities they are not taking action on, and priority problems they are too busy to resolve. When I chat to a potential new client, one of the first questions I ask them is “What Potential Opportunities are you aware of but, for whatever reason, are not taking action on, and […]
SEO-8 Common Keyword Mistakes you can easily avoid
SEO-8 Common Keyword Mistakes you can easily avoid If you own or manage a small or medium sized business (SME), trying to attract potential customers to your website or offer, making sure you follow the basic rules of keyword research is an essential and simple way to improve your outcomes. The other thing you will […]
Pricing Strategy to Maximise Sustainable Profits
Your Pricing Strategy to Maximise Sustainable Profits will have a major impact on your profitability. In many businesses, Product pricing is the biggest opportunity available to optimise your profitability. A comprehensive Real-Life Study (Hinterhuber 2004) examined the effect of implementing a 5% Value-based price increases on a sample of Fortune 500 companies. It found that typically […]
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