Introduction A good headline can entice your audience to click, to read, and to share your content. In many cases headlines are the thing that is shared rather than the article. Do you want to know what makes an engaging headline? Buzzumo analysed 100 million article headlines, and shared their findings in a new article […]
My 5 Secrets of Engaging Email Marketing Copy
Introduction When done well, Email Marketing is still the most effective form of marketing communication. Emails should convince readers to take some sort of action, whether it is to sign up for a special offer or respond with specific information. The purpose of your email is its Call to Action (CTA), and it should be […]