David Amer Business Advisor

Helping Business Leaders to Increase Company Performance and Value

Phone: 0418 277 137

Email: [email protected]

  • Home
  • About David
    • David’s Bio.
    • Why Choose Me as Your Trusted Advisor?
    • Companies I Have Worked With.
  • Services
    • How to Create Your Customised Strategic Growth Plan
      • Why Diversification is the Way to Think About Growing Your Business
      • Product Strategy
      • Pricing Strategy
      • Marketing Strategy for Growth-Digital Marketing has Changed Everything.
      • How to Make Your Business Exit-Ready
    • Business Advisory Services For Business Leaders-Why Choose Me?
      • Potential Opportunities and Priority Problem Resolution
      • Mentorship-4 Keys To A Successful Business Mentoring Relationship
      • How to Develop a Growth Mindset for Success in Your Business
      • Business Advisory-ERP System Implementation Guidelines
    • The New Role of an Experienced CFO from 2025
      • Funding Options for Your Growth Plan
      • Why Do Businesses Create An Annual Financial Budget?
    • Leadership in Your Business in 2025
  • Testimonials
  • Resources
    • Mindshop Business Advisory 2025 Independent Advisory Paper
    • Diagnostics
    • Blog
  • Contact David
You are here: Home / Services / Product Strategy

Product Strategy

Product Strategy to Grow Your Business

Product Strategy to Grow Your Business

Introduction

Your Product Strategy to Grow Your Business should be all about the customer and what they want.

NOT you, and what you think they want.

Step 1. Start by asking yourself these questions

“Why am I in this business?” What is my purpose for being here?

It’s not about you, and not about making money. It’s about what you can do for your customers.

Who are the people you are serving? Will they be willing to pay for your product?

Have you adequately researched your niche or new product category before launching it?

Is there a market for your niche and do you have “Proof  of  Concept” i.e. that your product offer and marketing message will result in sales?

Once you are satisfied  that there is a market and that people will be willing to pay for it, the next step  is to confirm your “Proof  of  Concept”  by taking your specific Niche Offer and your sales letter or message to the market and prove it to be  true, with a real-world application that will result in sales.

Confidence and belief are key attributes in business, without either, you’ll never survive the Inevitable set-backs that line the path to success, nor have the  courage to go out and secure new funding, or new clients.

One of the biggest mistakes that people starting out in business make is thinking that they’ve got a great idea. You need to do your research to establish that there is, in fact, a market for your niche product or service, and will people be willing to pay for it?

To do that you will need to be very clear:

  • Exactly who is your perfect customer?
  • What problem are you solving for them, and
  • Why will they be willing to pay for your solution?

How you go about these 3 crucial steps will depend on the type of business and niche you are targetting.

  • Is the business online?
  • If the business is not online, i.e. it’s a “Bricks and Mortar” business ?

Is your target customer selling “business to business” (b2b), or “business to consumer” (b2c) i.e. the end customer for the product)?

This is important because the selling process and pricing strategy for b2b and b2c will usually be totally different.

Is the business selling to a defined local area (usually a City or Region), or a National business possibly even International as well?

For instance, Harvey Norman has around 280 large homemaker stores in 8 countries, of which 194 are in Australia. As you can imagine, selling to these different types of business and local versus national businesses will be totally different, which is why research and getting proof of your concept is crucial if you are to succeed.

The Business Growth Plan program provides an in-depth explanation of how to go about this process.

Step 2. Do you fully understand the marketplace in which your Niche or New Product does business?

 Who are your main competitors, their strengths, and weaknesses, are there alternative products that people might buy that solves the same problem?

Are there any trends (positive or negative) that could have an impact on your business or product?

So, where is the Australian market is going? It’s going to be a tough couple of years. The macroeconomic signs aren’t good at the moment. The ongoing trade situation between the 2 world superpowers, the ongoing impact of Covid 19 and the war in Ukraine are creating a high level of uncertainty which is reflected in a high level of volatility in the markets.

Step 3.  Is your Niche or Product “Boutique” or “Scalable”?

Creating a Boutique business, as opposed to a scalable business is a conscious strategic decision and commitment to emphasize quality over quantity in every aspect of the customer experience.

A boutique business focuses on a tiny segment of a niche –with a relatively small number of clients who want a personalised experience and who want to know that they are getting the very best products or services.

As a boutique business owner, you’re the expert and trusted advisor that your clients are seeking and for which they are willing to pay a premium.

At the other end of the scale, if your product is scalable, once you have established a firm customer base, and systems and processes that are scalable, you can scale up.

In Conclusion

In my training programs I have combined the Product Strategy to Grow Your Business and Pricing Strategy to Maximise Sustainable Profits as they are closely interrelated.

If you believe that the Product and Pricing Strategy Program might be right for you at this time, you can book a free 20-30 -minute discovery call with me personally, so we can explore whether it is a good fit for you and your business at this time. 

If you believe I might add significant value by working with you in an advisory role, and you would like to learn more,:

Click on the button below to book your Free Strategy Call  in my calendar and to receive additional information about How to Create a Product Strategy to Grow Your Business:

 

Book a Free Strategy Call

 

You will receive a confirmation email from my calendar 

Or alternatively, message me in LinkedIn, or just send me a text message with heading “Business Growth Plan”, and your first name, and I will call you back within 24 hours to arrange a time for an initial chat.

My mobile number in Australia is 0418 277 137.

My business email address is: [email protected]

I look forward to talking with you. You can

View my LinkedIn Profile Here

Why Business Owners and Executives Hire a Business Coach or Mentor

Working with Himalayan Mineral Water Company in Lhasa, Tibet

My Coaching and Mentoring Business Is Based on Over 30 Years of Business Experience During my corporate career, I held general management and top-level financial positions in large corporations, mid-sized companies, small businesses, and start-ups across … Learn More:

Companies I Have Worked With

David with then boss Gerry Harvey

Sharing skills & experience I bring to my Business Advisory and Coaching Business. Companies I worked with during corporate career, responsibilities & achievements: Harvey Norman - Director/Franchisee of their Kitchen and … Read More:

Categories

  • Annual Budgets (1)
  • Business consulting (2)
  • Business Mentoring (1)
  • Business Plan (2)
  • Email Marketing (3)
  • Facebook Marketing (3)
  • Financial Control (1)
  • General (4)
  • Growth Strategy (1)
  • Mindset and Purpose In Life (4)
  • Social Media Marketing (1)
  • Strategic Plan (2)
  • The Digital and Internet marketing revolutions have changed everything (2)
  • Website Design & Search Engine Optimisation (SEO) (2)

Archives

  • April 2025
  • February 2025
  • August 2022
  • February 2021
  • December 2020
  • January 2019
  • September 2018
  • July 2018
  • June 2018
  • April 2018
  • January 2018
  • November 2017
  • October 2017
  • August 2017
  • May 2017
  • July 2016
  • April 2016
  • January 2016
  • October 2015
  • September 2015

Latest Posts

  • What exactly is Strategic Planning and Why is it So Important?
  • 4 Keys To A Succesful Business Mentoring Relationship
  • Why your business strategy should also fulfil your personal purpose in life.
  • SEO-8 Common Keyword Mistakes you can easily avoid
  • 12 Reasons Why You Need A Current Business Plan

The Legal Stuff

Terms and Conditions of Use

This website is owned and operated by DA Web Enterprises Pty Limited (ACN: 161 249 574 60). Your

Disclaimer and Copyright

Disclaimer The content published on this website and in eBooks or any other published material is

Privacy Policy

Our Privacy Commitment DA Web Enterprises Pty Limited (ACN: 161 249 574) recognises the importance

Book Your FREE Strategy Session with David

To book a free 20-30 minute discovery call with me click on my calendar below:

https://calendly.com/app/login?email=david%40davidamer.com.au&source=confirmation

Phone within Australia: 0418 277 137
David’s Mobile Outside Australia: +(61) 418 277 137

Email: [email protected]

A division of DA Web Enterprises Pty Ltd

 

Copyright © 2013 davidamer.com - A division of DA Web Enterprises Pty Ltd