Creating Your Customised Strategic Growth Plan
According to Harvard Business School (HBS):
” Strategic Planning is the ongoing organisational process of using available knowledge to document a business’s intended direction”
These days, your business exists in an incredibly dynamic and ever-changing environment with technology, competition and uncertainty being key factors. Competitive forces, including market concentration, competition intensity, barriers to entry, threat of substitutes, buyer power and supplier power all play an important role in shaping a company’s approach to strategy. If your business does not evolve to meet changing demands, you will be in danger of losing your competitive advantages. Running and growing your business in this environment isn’t easy.
If your growth is stalled or progress is lacking, work with us to create a strategic plan to boost your growth and profits.
Achieving business success necessitates clarity, intent and discipline. We are equipped to assist you in formulating clear objectives and identifying effective methods to realise your desired outcomes.
We recommend that you start the planning process by completing a one-page plan that outlines clear, actionable steps to facilitate business growth.
Strategic planning is a speciality of mine. During my corporate career, as CEO and CFO in companies of all sizes, including 3 top fifty ASX listed companies, I was actively involved in creating implementing and ongoing review of annual strategic plans.
With over 25 years experience, an extensive network of expertise, and access to unique resources, training, and technology, we are well-positioned to support your business’s strategic initiatives.
Succesful Business Owners and CEO’s also create a detailed “Strategic Growth Plan” that provides a timeline for their business for the next two or three years-no more. In these uncertain times, projecting your detailed business plan any further may be unrealistic.
However, In some companies, the Owners or CEOs with a significant shareholding may want to create a strategic growth plan for more than 3 years e.g if they are planning to retire in 6 years from now, with a specific minimum payout in mind.
Your strategic growth plan should clearly document how your revenue and profits must grow to achieve the targets and objectives you set in your plan. Your success will depend on maintaining your focus on your big picture objectives and desires. Every business and every industry have unique characteristics, so there is no “One-size-fits-all” strategic growth plan.
Your “strategic growth plan” should be customised for your business, products or services, location, industry, geographic location, target locations, competition, market size etc.
You will still need to thoroughly research all options, to make sure you are clear on the positives, negatives, risks & rewards of each option. We will work with you through that process.
Your Strategic growth plan is much more than a pitch for financing, it’s your roadmap from which you will manage and operate your business and refer to for direction in times of doubt. It should clearly lay out the milestones that are most important to the ongoing success of your business.
Strategic planning is a systematic process that helps you set an ambition for your business’s future and how best to achieve it. Its primary purpose is to connect three key areas:
- your mission – defining your business’ purpose
- your vision – describing what you want to achieve
- your strategic plan – outlining how you intend to achieve your ultimate goals.
The strategic planning process allows you to ask and answer four fundamental questions about your business. The answers to these questions will make up the bulk of your Strategic Plan document:
1. Where are you now?
2. Where do you want to take your business?
3. How will you get there?
4. How will you know if you’re succeeding?
Determine the checkpoints and decide how you will measure success.
Identifying options available and selecting your most attractive options.
So, based on a growth strategy of constantly adding value for your existing customers, and attracting your ideal new customers, there are numerous ways to grow your business, including:
• Creating new products or services your customers need or would benefit from.
• Developing a product and pricing strategy to maximise sustainable profits.
• Increasing your lead closure rate to increase revenue and profit.
• Building strong ongoing relationships with existing customers.
• Investing in marketing to increase brand awareness and attract potential new customers.
• Widening your geographic areas of activity, and Leadership,
You need to be prepared, so start by thinking about your growth strategy, all the options listed above, and more, whilst at the same time, your CFO should be making sure that you’re optimising your gross margins and ongoing sales & administrative expenses.
The combination of all these factors must be optimised to ensure that you achieve or exceed your target Earnings Before Interest, depreciation and Tax (EBITDA) in your growth plan.
Many Companies will retain an experienced business advisor to oversee the process. We have the experience skills and tools to guide you through those processes.
If you choose to work with us, we will also review the key processes that your business success depends on.
We will cover the following processes in detail:
- Embedding a Growth Mindset for Success in you and your people
- Strategic Planning
- Product Strategy
- Pricing Strategy
- Your People-Building and Retaining Your Team
- Funding Options For Your Strategic Growth Plan,
- Marketing
- Leadership, and
- Optimising Financial Control, Reporting and Financial Resilience in Your Business.
Funding to Grow Your Business
If you are serious about growing your business – unless you are fortunate enough to have a substantial amount of cash or liquid assets available to fund your business, you’ll have to embrace funding.
It doesn’t matter whether it’s for new premises, new equipment, or new staff, there is no way to pay for it all yourself. So, most successful business has sought funding at some point during their growth phase.
Why Choose Me?
I invite you to read what others have said about working with me:
Testimonials from long term business partners and clients
In this overview, I have outlined the key elements that will be to be involved in creating and implementing your One Page Plan, and your Customised 2-3 year Business Growth Plan.
We will provide you with all the knowledge, skills, and information you will need to Create and Implement your Customised Business Growth Plan, with clear goals to achieve for your targets, and to fulfil your Personal Goals and Desires.
if you believe I might add significant value by working with you in an advisory role, to take your business and personal life to the next level, and you would like to learn more, just click on the button below to book a 20-30 minute call with me:
Click Here to Book Your Free Discovery Call
You will receive an email confirmation and a reminder from my booking system prior to the meeting.
My mobile number in Australia is 0418 277 137.
My business email address is: [email protected]
I look forward to talking with you.