Sometimes running your own consulting business can feel daunting, and at times the stress makes you wonder why you wanted to own your own business in the first place. But it doesn’t have to be that way! The key is to choose which types of medium-sized business owner you want to work with and always […]
My 5 Secrets of Engaging Email Marketing Copy
Introduction When done well, Email Marketing is still the most effective form of marketing communication. Emails should convince readers to take some sort of action, whether it is to sign up for a special offer or respond with specific information. The purpose of your email is its Call to Action (CTA), and it should be […]
The Digital and Internet Revolution Changed Everything.
Introduction The reason I have included this important article and why you should read it carefully is simple: If you want to earn additional income or own your own business, whether you work from home or have a bricks and mortar business. The good news is, the internet revolution changed everything In this article I […]
Facebook Marketing – Rules To Follow To Get Your Ads Approved Quickly!
Introduction I hear a lot of people complaining that their Facebook ads have been rejected, and that frequently there is not a clear reason given. This can be very frustrating and potentially costly if you are working to a dealine-eg a launch. Although this post was created in 2017, revisiting it now in February 2025. […]
How To Write A Call To Action That Converts
Introduction If you’ve ever wondered how to write a call to action then this article by Bill Pescosolido is meant for you! Content is the foundation that you use for online marketing. While we all know that quality content is essential, a well-written blog post or email is less likely to convert if you have […]