David Amer -Business Coach and Mentor in Tibetan Mineral Water Company
Advisory, Coaching, and Mentoring Services Backed by 25+ Years of C-Level Experience Across Six Countries and Diverse Industries
With over twenty-five years in corporate leadership, including C-suite roles within major corporations, mid-sized firms, small enterprises, and start-ups, my career has afforded me comprehensive exposure to a wide spectrum of business challenges. Notably, I served as CEO for two organisations with revenues exceeding $65 million and as CFO for three ASX Top 50 companies in Australia.
This extensive experience equips me to address the complex issues faced by business owners and senior executives. While each industry presents unique circumstances, many core challenges remain consistent across sectors, allowing for transferable solutions and strategic insights.
Throughout my career, I have benefited from invaluable mentorship, learning directly from esteemed business leaders such as Gerry Harvey, Kerry Packer, James Packer, Bill Dix, Phil Cave, and Bob Mansfield. My tenure at prominent companies—including Harvey Norman, Qantas, Australian Consolidated Press, Optus, and Sunbeam Victa—has further enriched my perspective and leadership capabilities.
Colleagues have often noted my ability to “make things happen and get things done, with positive outcomes.” Over the past decade, I have also developed substantial expertise in Social Media, Internet Marketing, and Business Advisory, Coaching, and Mentoring through online platforms.
Having personally coached more than 100 small and medium-sized business owners internationally on leveraging digital advertising for lead generation and sales, I am well-placed to offer a broad suite of advisory and mentoring services tailored to ambitious business owners and senior leaders across all company sizes.
The Value of Engaging a Business Advisor, Coach, or Mentor
Clients typically approach coaching or mentoring with particular concerns or frustrations that prompt them to seek external expertise. A proficient advisor will begin by asking targeted questions to accurately identify a client’s true objectives and underlying motivations, ensuring solutions are both practical and aligned with deeper aspirations.
Common Challenges Faced by Clients Include:
- Excessive immersion in day-to-day operations, limiting time to drive strategic initiatives.
- Experiencing business growth plateaus and needing strategies to reignite progress.
- Achieving rapid expansion but remaining dissatisfied with profitability.
- Concerns regarding optimal team composition and leadership capability.
- Frequent feelings of overwhelm, resulting in stagnation and uncertainty about corrective actions.
- Recognition of negative impacts on personal relationships due to business demands yet feeling unable to effect change without compromising performance.
- Desire for a seasoned outside expert to provide confidential guidance and support.
My Approach
I collaborate closely with business owners and senior executives to diagnose and resolve critical issues, and address potential opportunities that have not been addressed due to focus on day-to-day issues, enabling sustainable growth and alignment with their personal and organisational vision. Prior to engagement, I conduct a complimentary strategy session to thoroughly understand the specific challenges at hand, focusing on uncovering root causes rather than merely addressing surface-level effects
David Amer -Business Coach and Mentor .
For example, while sales performance may be cited as an issue, deeper analysis might reveal gaps in the sales team’s capabilities. Once core issues have been clarified, we develop a strategic plan to facilitate meaningful progress.
Education
Master’s Degree in Business Administration (MBA) from Cranfield University (UK), and
Fellow of the Chartered Institute of Management Accountants (CIMA -UK).
Next Steps
If you believe I might be able to assist you, to work with you to take your business and personal life to the next level, and you would like to learn more, just click on the button below to: