Creating Your Customised Business Growth Plan
Running and growing your business isn’t easy. All too often, we get caught-up in the day-to-day operations, focussing on our current priorities, problems, and issues.
Many successful Business Owners and CEO’s have created a detailed “Business Growth Plan” that provides a timeline for your business for the next two or three years-no more. In these uncertain times, projecting your detailed business plan any further would be unrealistic.
Your business growth plan should document how your revenue and profits must grow to achieve the targets and objectives you set in your Strategic Plan for the next 2-3 years.
Your success will depend on maintaining your focus on your big picture objectives and desires.
Every business and every industry have unique characteristics, so there is no “One-size-fits-all” strategy or growth plan.
Your “business growth plan” should be customised for your business, products or services, location, industry, geographic location, target locations, competition, market size etc.
You will still need to thoroughly research all options, to make sure you are clear on the positives, negatives, risks & rewards of each option.
Your business growth plan is much more than a pitch for financing, it’s your roadmap from which you will manage and operate your business and refer to for direction in times of doubt.
It should clearly lay out the milestones that are most important to the ongoing success of your business.
Identifying options available and selecting your most attractive options.
So, based on a growth strategy of constantly adding value for your existing customers, and attracting your ideal new customers, there are numerous ways to grow your business, including:
• Creating new products or services your customers need or would benefit from.
• Developing a pricing strategy to maximise sustainable profits.
• Increasing your lead closure rate to increase revenue and profit.
• Building strong ongoing relationships with existing customers.
• Investing in marketing to increase brand awareness and attract potential new customers.
• Widening your geographic areas of activity.
These days, your business exists in an incredibly dynamic and ever-changing environment with technology and uncertainty being key driving factors.
You need to be prepared for these things, so start by thinking about your growth strategy, all the options listed above, and more, whilst at the same time, your CFO should be making sure that you’re optimising your gross margins and ongoing sales & administrative expenses.
The combination of all these factors must be optimised to ensure that you achieve or exceed your target Earnings Before Interest, depreciation and Tax (EBITDA) in your growth plan.
Many Companies will retain an experienced business coach or mentor to oversee the process. Your external expert should have extensive experience and skills (Ideally at “C-Suite” level)
Other Resources and facilities required to grow your business. If you join our program we will also review the key processes that your business success depends on.
In addition to working with you to create and review your Customised “Business Growth Plan”
We will cover the following processes in detail:
- Embedding a Growth Mindset for Success in you and your people
- Your Asset Protection Strategy & Business Structure
- Product Strategy
- Pricing Strategy
- Your People-Building and Retaining Your Team
- Funding Options For Your Business Growth Plan
- Optimising Financial Control and Reporting in Your Business.
Marketing Strategy for growth-digital marketing has changed everything.
Marketing is key to growth. It’s about getting people to want to do business with you.
If you are looking to grow your business, chances are, you have already established a customer base by identifying your ideal customers and industries, creating products or services they need & marketing & selling to them.
If you are just getting started, this involves two simple steps
- figuring out who your ideal customer is? Who’s the customer that’s going to want your products or services and refer the most business & become a long-term client, not just a customer? and
- keep finding new ways to add value to meet their needs, and never stop marketing to them.
Marketing is probably the most important thing to get right in your business.
Businesses with great marketing will almost always outperform a brilliant strategy with poor marketing.
Most SME’s are unlikely to have the expertise to do this for themselves so, at least initially, you will need to work with someone, probably an agency, who specialises in digital marketing and can make it work for you.
For B2B. and B2C businesses, LinkedIn is a very powerful platform to use to attract your ideal customers.
Customer Experience is equally important
Focussing on all the stages of the “Customer Experience”, not just sales and marketing, is as important as your sales and marketing strategies.
This means ensuring that the experience the customer has, during the whole customer life cycle, is as good as it was during their sales and marketing phase.
Most businesses reward customer acquisition over retention, in spite of evidence to suggest that the cost of acquiring a new customer is 6 to 7 times more than retaining an existing customer.
Funding to Grow Your Business
If you are serious about growing your business – unless you are fortunate enough to have a substantial amount of cash or liquid assets available to fund your business, you’ll have to embrace funding.
It doesn’t matter whether it’s for new premises, new equipment, or new staff, there is no way to pay for it all yourself. So, most successful business has sought funding at some point during their growth phase.
Why Choose Me?
I invite you to read what others have said about working with me:
Testimonials from long term business partners and clients
In Conclusion
In this overview, I have outlined the key elements that will be to be involved in creating and implementing your customised Business Growth Plan. But in practice, there is much more to it.
That’s why I created my “Business Growth Plan” program.
This program will provide you with all the knowledge, skills, and information you will need to Create and Implement your Customised Business Growth Plan, with clear goals to achieve for your business and to fulfil your Personal Goals and Desires.
If you would like more information about the program, and to grow your business to the next level, you can request a Free 20-30-minute discovery call with me by clicking on the link below:
Click Here to Book Your Free Discovery Call
You will receive an email confirmation and a reminder from my booking system prior to the meeting.
Or alternatively, message me in LinkedIn, or just send me a text message with heading “Business Growth Plan”, and your first name, and I will call you back within 24 hours to arrange a time for an initial chat.
My mobile number in Australia is 0418 277 137.
My business email address is: [email protected]
I look forward to talking with you.