Business Growth Accelerator Program

Business Growth Accelerator Program For Business Owners & Senior Executives

Welcome to the Business Growth Accelerator Program

This program will provide you with all the knowledge, skills, and information you will need to create and implement your Business Plan and Achieve your Goals and Desires.

The program is unique in that your coach will not only work with you step by step to create your plan, but they will continue to work with and be there to support you during the implementation phase.

Whatever stage in the business lifecycle your company has reached, from a start-up, to a mature business, this program will provide great value and insights.

Take action, implement this program, ensure you are equipped and prepared to meet those challenges

Running Your Own Business is Not Easy

Running your own business is not easy. According to the Australian Bureau of Statistics, more than 60 percent of small & medium sized businesses fail within the first three years of their start-up journey.

This doesn’t mean their product or service wasn’t good enough! More often than not, it simply means they didn’t fully understand the challenges that come with running their own business.

How Does The Program Work?

During your training meetings, your coach will go through all the content of each chapter with you, in one-on-one face-to-face meetings on Zoom or Skype. They will make sure you understand exactly how it applies to your Business and will also do relevant research at each stage in the process, to make sure you have considered the main options available to you.

The program has 8 chapters which cover all aspects of starting and setting up your business, managing it effectively, building and growing it, creating and implementing your 3-to-5-year business plan, and preparing your exit strategy from your business.

It provides step by step in-depth guidelines and comprehensive explanations of the options you will have to consider.

If you believe that the Business Development and Growth Program might be of interest to you, you can book a Free 15 minute strategy call with me personally in my calender, so we can discuss whether working with me using the program would be the right option for you at this time.

Book a Free Strategy call

You will receive an email confirmation and reminder prior to the meeting.

Your Business Plan is much more than a pitch for financing

Of course, it’s true that you do need a good plan if you intend to approach a lender for start-up capital or to fund your growth

Business Planning Brainstorm Meeting -Photo Austin Distel on Unsplash

strategy, but:

Your business plan will provide a roadmap from which you will manage and operate your business and refer to for direction in times of doubt. It should clearly lay out the long-term milestones that are most important to the ongoing success of your business.

Writing a business plan is also an opportunity to carefully think through every step of starting or growing your company so that you can prepare in advance for ongoing growth and success.
You can use it to define & monitor your business goals, and to hold yourself & your team accountable for their achievement
Through the process of brainstorming, and creative discussion, you will likely see your business in a different light. As a result, you will often have new insights & ideas for marketing your product and running your business
Your business plan will lay-out targets for all the major functions in your business.

Once defined, the targets become measurable key performance goals and indicators. Your plan is also a sale and recruiting tool for courting key potential employees and to attract and retain high quality talent.

The time you spend making your business plan thorough and accurate and keeping it up to date, is an investment that will pay big dividends in the medium to long term

We have provided a brief summary of the 8 chapters of the program below to give you an overview of what you will learn.

Chapters 1-7 will provide all the knowledge you will need to complete your business plan & Chapter 8 is your step-by-step guide to complete and implement your Plan.

Chapter one: How to Develop a Growth Mindset For Success In Your Business.

Creating and growing your own successful business is more about Mindset and Attitude than the Mechanics of actually doing it. If your mindset is wrong, your chances of success are really not very high. In this Chapter, you will learn how to create a growth mindset for success in your business and in your life in general.

Chapter two: Asset Protection

Protecting your assets, including yourself, your top management team and your employees is not only Common sense.

The landscape of litigation and liability have changed dramatically over the past few years and people who never realised that they faced financial exposure are finding out that they do.

Bottom line: Anyone who owns a business, provides professional advice, owns property or who has a high public profile is potentially at risk and needs to make asset protection a high priority in their financial planning.

Chapter three: Product and Pricing Strategy – The two core elements of your business

In this chapter we explore your product strategy to attract your target audience, and the pricing strategy options to optimise your profitability

1. Product Strategy

“Why am I in this business?” What is my purpose for being here? It’s not about you, and not about making money. It’s about what you can do for your customers. So, exactly who is your perfect customer ?

Action Step 1. Start by asking yourself these questions Where will you find them, What problem are you solving for them & Why will they be willing to pay for your solution?

Action Step 2. Have you adequately researched your niche or new product category?

Is there a market for your niche or new product & do you have “Proof of Concept” I.e. that your product offer & marketing message will result in sales

Action Step 3. Is your Niche or Product “Boutique” or “Scalable”?

2. Pricing Strategy to Maximise Profitability

For most companies, having an effective pricing strategy is undoubtedly the most beneficial way to increase profit when compared to any other tool of operational management.

There are three broad strategies, commonly known as the” 3 C’s of pricing”, used to define the product pricing process: cost-plus, competitor-based, and customer value-based.

Who are your main competitors, their strengths & weaknesses, are there alternative products that people might buy that solves the same problem?

Chapter four: People-Building and Retaining Your Team

Your people are your biggest asset. Ultimately you want to build a great team of smart people beneath you, and you want to equip them with the tools and the motivation they need to grow and succeed personally, whilst helping your business to succeed.

Choosing, hiring, and retaining the best people is a key aspect of building a thriving business. There are many ways to search for and recruit talent, and they all have their positives and negatives. We have explained all the major options in this chapter

Retaining your people. Learn the one near-certain way to guarantee employee enthusiasm and loyalty.

Chapter five: Funding Options for Your Growth Plan

If you are serious about growing your business–unless you are fortunate enough to have a substantial amount of cash or liquid assets available to fund your business, you’ll have to embrace funding.

It’s either debt or equity. How do you know which is right for you? Learn the pro’s and con’s of each, and the new alternative ways to get equity funding.

Why your Debt-to-Equity Ratio-Your company’s ”Gearing”, is critical.

Chapter six: Financial Management & Reporting

In the dynamic world we now live & do business in, things can change very quickly, & you need to be aware of what is happening & how it might impact your business, so you can take action quickly to take advantage of opportunities or to minimise the impact of adverse events or trends.

Why you need a good grasp of your business’s financials.

The Monthly Executive Performance Report is the document that pulls together all the relevant information with balance and objectivity. Performance information should be focused, with key elements highlighted.

Chapter seven: Plan Your Exit Strategy

Why you should be thinking about and planning your exit-strategy from the moment you start. Having a date and business-value in mind will be a key consideration in building your business plan.

That does not necessarily mean that it will happen on that date. But it does give you a clear goal on which to base your business plan, and you know that if you follow that plan, you will be in a position to exit on that date, or later if you so choose.

Chapter eight: Growth: In this Chapter we explain the 7 Step Business Planning Process.

How will you grow your business, from a start-up to become an established and thriving business?

A well-written business plan will be essential to help convince investors or lenders to finance your business.

Your first business plan will require a great deal of thought and you will need to ask yourself a lot of questions and make sure you have the answers. Because having the answers to these questions will be critical to your growth strategy and your chances of getting funding and achieving your goals and desires.

In this chapter you will get a good understanding of what is involved, the type of questions you need to ask yourself and be able to answer with confidence.

Your success in attracting new customers will be in direct correlation with how well you can market and sell your product or service. Businesses with great marketing will outperform a brilliant strategy or product with poor marketing.

However, Focussing on all the stages of the “Customer Experience”, not just sales and marketing is equally important.

This means ensuring that the experience the customer has during the whole customer life-cycle is as good as it was during their sales and marketing phase. This will ensure that customer “churn rates” (I.e. the annualised rate that customers leave as a %age of total customers) are minimised.

Conclusion

If you believe that the Business Growth Accelerator Program might be right for you, to provide you with all the knowledge, skills and information you will need to create and implement your Business Plan, and take your business to the next level, you can book a Free 15 minute strategy call with me personally, so we can discuss whether working with me using the program would be the right option for you at this time.

You can book a Free 15 minute strategy call with me personally in my calender, so we can discuss whether working with me using the program would be the right option for you at this time.