Business Advisory Partner
Mindshop
DA W
Business Advisory
Your website is an essential asset for the success of your advisory business.
You can find additional examples of how other advisors are promoting their services online by clicking here within the “Example Advisory Websites” section.
Your site should present an accurate and authentic narrative covering:
- Who you are
- What you do
- Who you work with
- What differentiates you
- How to contact you
- Testimonials
- Resources
- Blog
The home page should immediately capture attention, communicating your value proposition through a clear tagline. Simplicity is key; avoid overcomplicating your site or messaging.
According to Google’s white paper ‘A Zero Moment of Truth’ (ZMOT), the marketing landscape has shifted significantly. Their research shows that when customers are prompted to consider a product or service, over 83% will research it—or the provider—online before visiting a store or making direct contact.
This statistic highlights the importance for advisors: over 83% of potential clients will search for you online and discuss their findings with other decision-makers before reaching out. If what they discover does not align with their expectations, you may lose the opportunity for engagement.
To manage your online presence effectively, ensure your website is consistent with your brand and consider utilising social channels appropriate to your target market, whether that is Facebook, LinkedIn, Twitter, or others. Clearly present the business advisory services you offer so prospective and existing clients understand your expertise and approach. Including videos demonstrating your capabilities can further enhance engagement.
Positioning Mindshop on your website
When highlighting your relationship with Mindshop, please follow these steps:
- Add the paragraphs below to the relevant ‘partners’, ‘alliances’, or ‘associations’ sections of your website.
- Replace the placeholder ‘Your firm name’ with your actual business name.
- Update ‘your name’ and ‘contact phone or email’ with your personal details.
Note: As a Mindshop advisor, you may also include the ‘powered by Mindshop’ logo on business cards, websites, and client-facing resources that utilise Mindshop intellectual property. Display the appropriate Mindshop Accreditation logo alongside your personal details on social media, your website, and other relevant platforms.
DA Web Enterprises is proud to be a member of the global Mindshop network established in 1994. Mindshop equips DA Web Enterprises with the tools, resources, and training needed to deliver tailored business solutions in areas such as Growth, Profit, Leadership, Strategy, and Implementation.
Through Mindshop, DA Web Enterprises can access the expertise of hundreds of specialist advisors worldwide, leveraging innovative online coaching and training technologies to support clients of any size, anywhere.
Please contact David Amer, CEO and Owner of DA Web Enterprises, to discuss your advisory needs at: [email protected] or call 0418 277 137
Mindshop Business Advisor Website Checklist
Utilise the above checklist to generate ideas for improving your website’s positioning, communicating your offerings, addressing client needs, integrating technical considerations, and presenting Mindshop as a strategic advantage.
Your coach will send you a copy to complete and update as you add new content.
Review further resources and tools to help you
How to structure an effective website – by James Mason-Mindshop CEO