Some Business Owners think you don’t need a Business Plan unless you’re trying to borrow money. Of course, it’s true that you do need a good plan if you intend to approach a lender-whether a banker, a venture capital company or any number of other sources-for start-up capital or to fund the growth strategy in […]
Email Marketing- How To Write An Engaging Headline
Introduction A good headline can entice your audience to click, to read, and to share your content. In many cases headlines are the thing that is shared rather than the article. Do you want to know what makes an engaging headline? Buzzumo analysed 100 million article headlines, and shared their findings in a new article […]
Why your business strategy should also fulfil your personal purpose in life.
Why your business strategy should also fulfil your personal purpose in life. When formulating your business strategy for growth, it’s important to be clear how that will also help you to fulfil your personal purpose in life. Research has confirmed that profit-potential for your business alone, rarely sustains people in the long-run. It’s really […]
24 of the Best Advertising and Marketing Campaigns of All Time
If you are looking at creating a source of additional income for your retirement, one of the best places to start is on the internet. So if you head down that path you will need to learn how to advertise and market yourself and your products. In this Article Lindsay Kolowich from Hubspot, one […]
Website Optimisation & SEO-The Ultimate Guide
Introduction When I started my online life after leaving my corporate career of 30 years in late 2012, one of the first things I was taught in seminars run by “guru’s” was that I must have a website. And in those days, building a website was not as simple as it is today, and to […]