Marketing Strategy for growth-digital marketin
Marketing Strategy for growth-digital marketing has changed everything.
Marketing is key to growth. It’s about getting people to want to do business with you. If you are looking to grow your business, chances are, you have already established a customer base by identifying your ideal customers and industries, creating products or services they need & marketing & selling to them.
If you are just getting started, this involves two simple steps
- figuring out who your ideal customer is? Who’s the customer that’s going to want your products or services and refer the most business & become a long-term client, not just a customer? and
- keep finding new ways to add value to meet their needs, and never stop marketing to them.
Marketing is probably the most important thing to get right in your business.
Businesses with great marketing will almost always outperform a brilliant strategy with poor marketing. Most SME’s are unlikely to have the expertise to do this for themselves. I can probably find a qualified Business Advisor in Mindshop who specilises in sales and marketing.
In that situation, you can email me on [email protected] and I will see how I can help you.
For B2B. and B2C businesses, LinkedIn is a very powerful platform to use to attract your ideal customers.
Email Marketing
E-Mail is still one of the most effective marketing channels.
While not definitively the absolute best channel for everyone,
email marketing is widely considered a very effective and
valuable marketing channel for a wide range of businesses.
It consistently ranks high in terms of effectiveness and return
on investment (ROI)
Customer Experience is equally important
Focussing on all the stages of the “Customer Experience”, not just sales and marketing, is as important as your sales and marketing strategies. This means ensuring that the experience the customer has, during the whole customer life cycle, is as good as it was during their sales and marketing phase.
Most businesses reward customer acquisition over retention, in spite of evidence to suggest that the cost of acquiring a new customer is 6 to 7 times more than retaining an existing customer.