In the Business Accelerator Program the Pricing Strategy to Maximise Sustainable Profits Program is included in Chapter 3 “Pricing and Pricing Strategy”. In many businesses, Product pricing is the biggest opportunity available to optimise your profitability. A comprehensive Real-Life Study (Hinterhuber 2004) examined the effect of implementing a 5% Value-based price increases on a sample of Fortune 500 companies. It found that typically a five percent … Continue reading Pricing Strategy to Maximise Sustainable Profits