A brand-new article from Digital Marketer, one of my favourite Online marketing sources, is actually a Google Analytics Masterclass-For Free.
For many online marketers, new, experienced, even expert, understanding and maximising the value of Google Analytics seems complex, even mysterious, and some (me included for many years 😊), put them in their “Too hard basket”
But in today’s fast changing world, all online marketers and small businesses need to set up properly and master their analytics results if they want to get maximum value from their promotional budget, and frankly if they want stop wasting time and money.
There are now more tools available to do that than ever before, so it is definitely not too hard if you just put in the time and effort to set it up and understand it, or get someone who can do it, to do for you (Just Google it!)
So you have no VALID excuses from today onwards.