The “Playbook For Success” is a “Business Development” and “Business Management” Tool Mark Bouris developed over the years and used in his own businesses.
By updating the Playbook every month to reflect progress and current status for each of the 10 steps of the “Playbook For Success” that document effectively replaced the Board Pack that Directors traditionally receive about 3 days before a scheduled board meeting and have to plough through before the meeting.
Playbook For Success-A Brief Overview of the 10 Chapters
Chapter one: Find Your Why
The ‘why’ of your business might be the most important question you face as a business owner. It goes to the very purpose of why you’re in business in the first place.
So, why you are in business? It’s not about you, and definitely not about making money.
Chapter two: How to Develop a Growth Mindset For Success In Your Business
Creating and growing your own successful business is more about mindset and attitude than the mechanics of actually doing it. If your mindset is wrong, your chances of success are really not very high.
There are basically 2 types of mindset; fixed and growth.
Mark explores and explains these and the implications in this chapter of the Playbook
Playbook Chapter three: Playing Defensively
Asset Protection is about using business practices and structures to create barriers between your assets and the risks faced by your business, or even by yourself personally. It’s really part of an insurance strategy, and you might think “It couldn’t happen to me”. But, in reality, you just never know, and if it does, and you are not adequately protected, the consequences could be disastrous for your business and you personally
Certain types of insurance are essential for your small business and others optional depending on the nature of your business.
Mark also explains the options and their pro’s and con’s’ when Creating the ideal business structure. .
Chapter four: Product and pricing
There are 4 key Action Steps you must complete, ideally before starting a new business or launching a new product line.
So ask yourself these questions:
- Have you adequately researched your niche or new product category before launching it?
- Do you understand the marketplace in which your Niche or New Product does business?
- Is your Niche or Product “Boutique” or “Scalable”? It has to be one or the other. You have two clear options when marketing your products: are you a boutique business? Or are you shooting for scale.
- Pricing strategy for optimal long-term profitability. The 3 c’s of pricing: Cost-based, Competitor based or “Customer Value based.
Chapter five: Growth
There are 2 key Action Steps you should complete, ideally before starting a new business or launching a new product line:
The First Step in Growing your business requires you to create your Business Plan for the next 3-5 years. This is a crucial action step in your businesses journey whether you are a new start-up, still in the early growth stage or a mature business.
In this chapter you will get a high-level view of what is involved, the type of questions you need to ask yourself and be able to answer with confidence.
Second Step Pricing Strategy to Optimise Profits. Where are you now and can you implement “Customer Value based pricing” in your niche or product?
Chapter six: People power- Who are you hiring?
Choosing, hiring and retaining the best people is a key aspect of building a thriving business. Whether you are looking for a senior Finance professional or an experienced Accounts payable person, getting the right fit is equally important.
There are many ways to search for and recruit talent. In this chapter, Mark reviews the most popular ways and provides usefull tips on how to conduct an interview effectively.
He also explains the rules and regulations your employees are covered by, their rights and obligations and yours, how to retain your employees and the benefits of regular training.
Chapter seven: Funding-What type of funding do you need?
Unless you are fortunate enough to have a substantial amount of cash or liquid assets available to fund your business, at some stage you’ll have to embrace funding.
Funding is either debt or equity, there’s nothing else. In this chapter Mark discusses the pro’s and cons, of those 2 options.
Chapter eight: Financials – Do you know your numbers?
Having a good grasp of your businesses financials is critical to the success of your business.
In the dynamic world we now live & do business in, things can change very quickly, & you need to be aware of what is happening & how it might impact your business, whether in a positive or negative way.
In this chapter Mark goes in detail into what you need to know, when you need to know it and how to go about getting that information and the implications for your business.
Chapter nine: Energy and Momentum
Is your business’ heart beating. Are you gaining momentum? Enthusiasm is the energy and force that builds momentum.
Your business has to have both momentum and velocity. In this chapter you will learn how to have both, and It all starts with you as the leader
This short video from Mark Are You Gaining Momentum is a great place to start
Chapter ten: Plan your exit strategy
What’s your end-goal for your business? Because remember, there is no safety net if things go wrong. There is no redundancy payout if it doesn’t work out. The only thing you’re left with is an asset that you may or may not be able to sell.
And that’s something you should be thinking about, and planning for, from the moment you start.
Your Next Step
Congratulations, you should now have realised that, whether starting and growing a business, as the owner or CEO there is a lot you need to know. The Playbook For Success provides an overview and guide that will give you a comprehensive explanation of what you need to do to optimise your, your business, whether it is a start-up, preparing for growth, or mature this will work for you.
If you believe David might be able to assist you to implement the strategies the playbook provides, to take your business and life to the next level, and you would like to learn more, or have a question, use the link below to
If you have any questions about our The Playbook For Success” or any of our other services or fees, or to set up a Free Strategy Session with us you can:
In the message box please mention “Playbook” and your Mobile Phone Number and we will get back to you shortly.